Destiny: Did Exclusives Matter?

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Destiny-HDFew will argue that Destiny was one of the most anticipated games of 2014. Activision Blizzard is already touting how big the game is.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny.” – Bobby Kotick, CEO Activition Blizzard

That is a staggering number for any release and impressive for a new IP. Read carefully the wording of the statement though. According to this statement, it is not saying that $500 million worth of Destiny stuff has been sold. What it does mean is that retailers and resellers, GameStop and Amazon for example, have placed orders for a total of $500 million worth of Destiny stuff. It will be some time before we see any actual sale numbers

destiny-ghost-ignAlong with all the hype and hoopla Destiny created going into its release was the presence of exclusives for the PlayStation platforms. Be it cosmetic…

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