The Rising Waters Of Digital Sales

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In a world where almost everything is available next to instantly through digital media, there is still a place for retail stores and physical items. Even Ubisoft’s VP of Digital Publishing, Chris Early, believes that physical media will survive as digital sales continue to rise.

 “It’s not just our challenge, but the biggest worldwide challenge is the even deployment of infrastructure where people can get their games and participate digitally in a free environment,” Early said. “I have relatives in parts of the US even where it will take them several days to download a game. That’s not just going to stop us; that’s going to stop the industry.”

Early spoke not only about full games but DLC and in game purchases as well. It was refreshing to hear an industry executive with an opinion that seemed to favor the customer and didn’t sound like he was trying to justify his…

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